TITLE

If Molson tops global rivals for top lion, blame Canada

AUTHOR(S)
Garfield, Bob
PUB. DATE
June 2000
SOURCE
Advertising Age;6/19/2000, Vol. 71 Issue 26, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents an advertising critic's choice for the best television advertisement of 1999. Reason why the ad for Canada's Molson Inc. should win first prize at the Cannes International Advertising Festival 2000; Details of the TV ad which features Canada as an individual nation and not an adjunct to America; Production of the ad by Bensimon-Byrne/DMB&B; Other notable ads.
ACCESSION #
3222726

 

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