TITLE

Subway sales so strong marketer delays new ads

AUTHOR(S)
MacArthur, Kate
PUB. DATE
June 2000
SOURCE
Advertising Age;6/19/2000, Vol. 71 Issue 26, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that Subway Restaurants has postponed the launch of its branding campaign due to surging sales under two health-focused commercials from Publicis & Hal Riney. Details of the two advertisements which feature Tae Bo founder Billy Blanks and Jared Fogle who lost 245 pounds eating Subway sandwiches; Subway's plan to feature Fogel in more ads; Expected change of the campaign from low-fat to taste-focused.
ACCESSION #
3222683

 

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