TITLE

Canon puts focus on digital in its latest national TV spot

AUTHOR(S)
Beardi, Cara
PUB. DATE
June 2000
SOURCE
Advertising Age;6/19/2000, Vol. 71 Issue 26, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that Canon USA is releasing a national television advertising campaign for its digital camcorder, ZR10. Details of the ads by Dentsu Corporation of America; Features of the camcorder, and its target audience of mainstream consumers; Canon's 1999 rank in the digital camcorder category.
ACCESSION #
3222680

 

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