Latest round of mergers may impact air alliances

Goetzl, David
June 2000
Advertising Age;6/19/2000, Vol. 71 Issue 26, p6
Trade Publication
Questions the potential impact of airline mergers on global airline alliances. Example of the pending alliance led by Delta Air Lines and Air France and questions of how it can exist if expected mergers take place; Potential breakup of Wings Alliance as a result of a British Airways merger with KLM; Possibility of an American Airlines merger with Delta; Impact mergers and alliances have on advertising agencies.


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