TITLE

Latest round of mergers may impact air alliances

AUTHOR(S)
Goetzl, David
PUB. DATE
June 2000
SOURCE
Advertising Age;6/19/2000, Vol. 71 Issue 26, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Questions the potential impact of airline mergers on global airline alliances. Example of the pending alliance led by Delta Air Lines and Air France and questions of how it can exist if expected mergers take place; Potential breakup of Wings Alliance as a result of a British Airways merger with KLM; Possibility of an American Airlines merger with Delta; Impact mergers and alliances have on advertising agencies.
ACCESSION #
3222670

 

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