TITLE

'Motor Trend' will sport new look, ad prospects

AUTHOR(S)
Fine, Jon
PUB. DATE
June 2000
SOURCE
Advertising Age;6/19/2000, Vol. 71 Issue 26, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses changes at 'Motor Trend' magazine, including a new look, increased Internet presence, and new opportunities for advertisers. How the changes come at a time when monthly automotive pages in all titles fell 7.6 percent; Cost of advertising in 'Motor Trend,' and how that is not expected to change; Decision by Ford Motor Co. to spend less on ad pages.
ACCESSION #
3222669

 

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