'Motor Trend' will sport new look, ad prospects

Fine, Jon
June 2000
Advertising Age;6/19/2000, Vol. 71 Issue 26, p4
Trade Publication
Discusses changes at 'Motor Trend' magazine, including a new look, increased Internet presence, and new opportunities for advertisers. How the changes come at a time when monthly automotive pages in all titles fell 7.6 percent; Cost of advertising in 'Motor Trend,' and how that is not expected to change; Decision by Ford Motor Co. to spend less on ad pages.


Related Articles

  • When Junk Was Classic. FREIBURGER, DAVID // Hot Rod Deluxe;Jan2014, Vol. 7 Issue 1, p8 

    The article focuses on the automobile magazine "Motor Trend", which is the sister magazine of the periodical and mentions that the magazine is filled with interesting advertisements, race coverage and hot-rodding-related topics.

  • Did you know...  // Caribbean Business;11/24/1994, Vol. 22 Issue 47, pS2 

    Cites `Motor Trend' magazine's report on the price for a base model 1964 Ford Mustang.

  • And the winner is....  // AutoWeek;11/8/93, Vol. 43 Issue 45, p8 

    Reveals that the Ford Mustang is the `Motor Trend' magazine's car of the year for 1994.

  • Chevy Corvette gets Motor Trend honor.  // Adweek Midwest Edition;11/24/97, Vol. 38 Issue 47, p6 

    Highlights the naming of the Chevrolet Corvette as `Motor Trend' Magazine's 1998 Car of the Year.

  • MUSCLE CAR REWIND.  // Muscle Car Review;Apr2014, p18 

    The article offers information on the Barracuda sports car, along with the information of its launch in the market, and also mentions the car was featured as the cover story in the periodical Motor Trend's '64 issue.

  • We Heard It On The Street.  // AutoWeek;11/09/98, Vol. 48 Issue 46, p72 

    Reports that Motor Trend Magazine's 1999 Car of the Year is Chrysler 300M.

  • MOTOR TREND'S 2013 CAR OF THE YEAR.  // Electric Perspectives;Jan/Feb2013, Vol. 38 Issue 1, p13 

    The article announces that the Tesla Model S electric vehicle was named the 2013 Car of the Year by the periodical "Motor Trend."

  • "Motor Trend's" Detroit Auto Show-Generated Digital Records.  // Media Industry Newsletter;3/17/2014, Vol. 67 Issue 11, p14 

    The article discusses the factors that led to the popularity of the "Motor Trend's" web site at MotorTrend.com, including the Motor Trend's Detroit Auto Show on January 12-25, 2014.

  • FORD FUSION NAMED CAR OF THE YEAR.  // Quality Progress;Jan2010, Vol. 43 Issue 1, p16 

    The article announces that the 2010 Ford Fusion automobile was named as the car of the year by "Motor Trend."


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics