TITLE

PeopleSoft's $30 mil effort puts a human face on e-biz

AUTHOR(S)
Elkin, Tobi
PUB. DATE
June 2000
SOURCE
Advertising Age;6/19/2000, Vol. 71 Issue 26, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the release of an advertising and marketing campaign by software provider PeopleSoft. Theme of the ad campaign which stresses the importance of people in Internet companies; Details of the television ads, produced by Kirshenbaum Bond & Partners; Competition faced by PeopleSoft from software companies Oracle Corp. and SAP, and how PeopleSoft hopes to differentiate itself.
ACCESSION #
3222668

 

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