TITLE

Sprite's $20 mil ad series tackles race, class issues

AUTHOR(S)
MacArthur, Kate
PUB. DATE
June 2000
SOURCE
Advertising Age;6/19/2000, Vol. 71 Issue 26, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses an advertising campaign for Coca-Cola's Sprite brand produced by Burrell Communications Group. How the ads confront issues of racial stereotyping and class tension by using famous rap musicians shopping in an upscale store; Decline in sales of Sprite from January to April 2000; Other Sprite promotions, with Polo Jeans and the National Basketball Association (NBA).
ACCESSION #
3222666

 

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