TITLE

'Details' pumps up style for new incarnation

AUTHOR(S)
Fine, Jon
PUB. DATE
June 2000
SOURCE
Advertising Age;6/19/2000, Vol. 71 Issue 26, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Announces a relaunch of `Details' magazine by Fairchild Publications. Challenges faced by publisher Bill Wackermann in light of several identity crises experienced by the periodical; Its goal as a young men's fashion and lifestyle monthly; Interest shown by advertisers; What the magazine will feature, including more longer journalistic stories, and a revamped editorial style.
ACCESSION #
3222664

 

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