'Details' pumps up style for new incarnation

Fine, Jon
June 2000
Advertising Age;6/19/2000, Vol. 71 Issue 26, p3
Trade Publication
Announces a relaunch of `Details' magazine by Fairchild Publications. Challenges faced by publisher Bill Wackermann in light of several identity crises experienced by the periodical; Its goal as a young men's fashion and lifestyle monthly; Interest shown by advertisers; What the magazine will feature, including more longer journalistic stories, and a revamped editorial style.


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