TITLE

'Chicken' plucks $100 mil for media, marketing run

AUTHOR(S)
Friedman, Wayne; MacArthur, Kate; Goetzl, David
PUB. DATE
June 2000
SOURCE
Advertising Age;6/19/2000, Vol. 71 Issue 26, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports how DreamWorks Films is promoting its motion picture `Chicken Run' for summer 2000. Details of television advertisements with Burger King Corp., produced by Lowe Lintas & Partners Worldwide and Aardman Studios; Statistics of chicken consumption at hamburger restaurants; Other sponsors, including British Airways and cable network Nickelodeon.
ACCESSION #
3222663

 

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