TITLE

Latest shake-up at Miller may give O&M Lite leg up

AUTHOR(S)
Chura, Hillary
PUB. DATE
June 2000
SOURCE
Advertising Age;6/19/2000, Vol. 71 Issue 26, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports management reorganization at Miller Brewing Co. in the United States and speculates how it may benefit Ogilvy & Mather, the advertising agency working on Miller Lite. Appointment of Erv Frederick as head of operations for Miller's five primary beers and secondary brands; Criticism of Ogilvy's advertising campaigns, and the possibility that ad campaigns will be shifted back to the agency from the Hispanic shop, Square One.
ACCESSION #
3222660

 

Related Articles

  • Ogilvy's first Lite motif brings back 'Miller Time.' Chura, Hillary; Snyder Bulik, Beth // Advertising Age;3/6/2000, Vol. 71 Issue 10, p1 

    Focuses on Miller Brewing Co.'s advertising campaign for the Miller Lite beer brand. Description of advertising from Ogilvy & Mather; Miller Lite campaign themes; Product sales.

  • Miller Brewing talks to PM shops about Lite, MGD. Chura, Hillary; Snyder, Beth; Cuneo, Alice Z. // Advertising Age;6/28/1999, Vol. 70 Issue 27, p1 

    States that Miller Brewing Co. is seeking ideas for the brands, Miller Lite and Miller Genuine Draft beers through the Philip Morris Cos. agencies, Ogilvy & Mather of New York and Leo Burnett USA of Illinois. Miller executives who formerly worked as tobacco executives at Philip Morris USA;...

  • Miller relaunches Molson Canadian. Arndorfer, James B. // Advertising Age;8/17/1998, Vol. 69 Issue 33, p39 

    Reports that in the Fall of 1998 Miller Brewing Co. will expand its distribution for its Molson Canadian brand of beer. Plans to relaunch the brand in the northeast region of the United States; Amount Miller spent advertising Molson brands in 1997; Competition on the Canadian beer category.

  • attitudes.  // Advertising Age;3/17/1997, Vol. 68 Issue 11, p48 

    Spotlights an advertisement for Miller Lite beer.

  • Miller Lite promo by 'Dick': Scratch 'n' sniff labels. Arndorfer, James B. // Advertising Age;4/27/1998, Vol. 69 Issue 17, p8 

    Reports that Miller Brewing Co. will spend more than $15 million in marketing for its 1998 `Smells of Summer' contest. Use of scratch `n' sniff labels; Prizes; Comments relating to the advertising campaign.

  • Miller restages High Life brand with nod to past. Arndorfer, James B. // Advertising Age;5/18/1998, Vol. 69 Issue 20, p27 

    Reports on the advertising campaign for Miller Brewing Co.'s Miller High Life beer in 1998. Return to an older type of beer bottle in combination with a slogan which was used throughout the 1970s; The history of marketing Miller High Life; Sales statistics.

  • Clear beer fades away.  // Marketing News;10/25/93, Vol. 27 Issue 22, p1 

    Reports on Miller Brewing Co.'s termination of its market test of Miller Clear beer. Results of initial trial; Sales performance; Comments of company spokesman, Erik Kraus on prospects in manufacturing.

  • MANAGING THE CATEGORY.  // Beverage Industry;Jul2001, Vol. 92 Issue 7, p48 

    Reports that United States-based beer company Miller Brewing Co. has launched its Miller Advantage Point marketing program as of July 2001. Features of the program designed to help retailers enhance their earnings from beer selling.

  • Miller puts red dog beer through marketing paces.  // Brandweek;11/7/94, Vol. 35 Issue 43, p35 

    Reports on the marketing plans of Miller Brewing for its Red Dog Beer. Target marketing areas; Giving of discretion to regional managers on product positioning.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics