Latest shake-up at Miller may give O&M Lite leg up

Chura, Hillary
June 2000
Advertising Age;6/19/2000, Vol. 71 Issue 26, p2
Trade Publication
Reports management reorganization at Miller Brewing Co. in the United States and speculates how it may benefit Ogilvy & Mather, the advertising agency working on Miller Lite. Appointment of Erv Frederick as head of operations for Miller's five primary beers and secondary brands; Criticism of Ogilvy's advertising campaigns, and the possibility that ad campaigns will be shifted back to the agency from the Hispanic shop, Square One.


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