TITLE

Marketing giants form coalition on privacy concerns

AUTHOR(S)
Teinowitz, Ira
PUB. DATE
June 2000
SOURCE
Advertising Age;6/19/2000, Vol. 71 Issue 26, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Announces the formation of a coalition that includes executives from leading marketing companies aimed at addressing consumer privacy concerns. How the so-called Privacy Leadership Initiative will advocate improved privacy practices and run and advertising campaign to inform consumers how to protect personal information; Hope of the initiative to replace Internet cookies; Other priorities; List of participating companies.
ACCESSION #
3222659

 

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