TITLE

Lafley drops in on P&G reunion to put his spin on future plans

AUTHOR(S)
Neff, Jack
PUB. DATE
June 2000
SOURCE
Advertising Age;6/19/2000, Vol. 71 Issue 26, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that Procter & Gamble Co. (P&G) President A.G. Lafley surprised a reunion of P&G alumni in Chicago, Illinois. His multi-media presentation which outlined some of his plans for the company; His opinion on the importance of television advertising; Intention of P&G to add 15 to 20 new brands; Average net worth of the P&G alumni in attendance.
ACCESSION #
3222658

 

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