TITLE

Avon's calling beyond in-house

AUTHOR(S)
Linnett, Richard
PUB. DATE
June 2000
SOURCE
Advertising Age;6/19/2000, Vol. 71 Issue 26, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that Avon Products is soliciting advertising agencies for its $100 million ad campaign for 2000. Status of MediaVest as the media buying and planning agency; How Avon has been handling its advertising since the 1999 departure of D'Arcy Masius Benton & Bowles, and the opinion of some in the ad industry that Avon must seek outside sources for creative inspiration; Goals of Avon.
ACCESSION #
3222655

 

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