Reckitt Benckiser expands McCann role

Petrecca, Laura
June 2000
Advertising Age;6/19/2000, Vol. 71 Issue 26, cover p0
Trade Publication
Reports that McCann-Erickson Worldwide will handle most of the creative advertising assignments for the merged homecare conglomerate, Reckitt Benckiser. Accounts the ad agency will handle, including fabric-care, surface-care, and health/personal-care categories; Internal changes being made at Reckitt Benckiser; Earnings gain for the first quarter of 2000.


Related Articles

  • Client Is Limited in Search for Shop. Sampey, Kathleen // Adweek Midwest Edition;12/3/2001, Vol. 42 Issue 49, p33 

    Reports on the search of Reckitt-Benckiser for an advertising agency after canceling its contract with McCann-Erickson. Value of the company's advertising account; List of advertising agencies that are interested in the account; Reason behind the cancellation of the advertising contract with...

  • McCann lands ...200m Reckitt Benckiser brief. McCawley, Ian // Marketing Week;6/22/2000, Vol. 23 Issue 21, p10 

    Reports on household cleaning group Reckitt Benckiser's consolidation of its global creative business into McCann-Erickson Worldwide. Inclusion of fabric care, surface care, home care and health and personal care categories in the agreement; Retention of format of the dishwashing category.

  • Reckitt pushed out of McCann in IPG conflict. Rogers, Daniel // Marketing (00253650);11/22/2001, p1 

    Reports the client conflicts faced by Reckitt Benckiser PLC against Interpublic Group Inc., owner of Reckitt advertising agency McCann-Erickson company in Great Britain. Details of the client conflict; Influence of the network consolidation on the occurrence of client conflicts among...

  • Pressure points at IPG. Neff, Jack // Advertising Age;12/3/2001, Vol. 72 Issue 49, p4 

    The article reports on the decision of Reckitt Benckiser PLC to end its contract with the advertising agency, McCann-Erickson WorldGroup. According to executives familiar with the situation, Reckitt left McCann due to the pressure exerted by its rival, S.C. Johnson and Son Inc., on Interpublic...

  • Reckitt Weighs Agency Proposals. Sampey, Kathleen; O'Leary, Noreen; Mack, Ann M. // Adweek Eastern Edition;1/28/2002, Vol. 43 Issue 5, p3 

    Reports the decision of Reckit Benckiser company for agencies to handle its global account in the United States. Decision of McCann-Erickson on resigning the business due to the conflict with SC Johnson; Problem of assurances of exclusivity with networks; Meeting between agencies and client for...

  • LIVE ISSUE/RECKITT BENCKISER. Cowen, Matthew // Campaign;4/26/2002, Issue 16, p21 

    Focuses on the Reckitt Benchiser advertising agency in Great Britain. Improvement of advertising management; Determination of global networks; Involvement of mergers and acquisition.

  • Agencies line up for Reckitt digital task. Cassidy, Anne // Campaign;7/20/2012, Issue 29, p1 

    The article reports that Reckitt Benckiser Group PLC is seeking an advertising agency network to act as the global digital lead on its top five brands.

  • Roose takes Vanish brief as WCRS loses Reckitt roster place.  // Campaign;11/2/2001, Issue 44, p9 

    Focuses on Reckitt Benckiser's plan to cut back its advertising roster in Great Britain to just two agencies.

  • 10 Agencies Vie for French's Business. Mack, Ann M. // Adweek Western Edition;8/20/2001, Vol. 51 Issue 34, p19 

    Reports on the advertising account of French condiment manufacturer Reckitt Benckiser. Estimated budget for the account; Advertising agencies vying for the project.


Other Topics