TITLE

Reckitt Benckiser expands McCann role

AUTHOR(S)
Petrecca, Laura
PUB. DATE
June 2000
SOURCE
Advertising Age;6/19/2000, Vol. 71 Issue 26, cover p0
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that McCann-Erickson Worldwide will handle most of the creative advertising assignments for the merged homecare conglomerate, Reckitt Benckiser. Accounts the ad agency will handle, including fabric-care, surface-care, and health/personal-care categories; Internal changes being made at Reckitt Benckiser; Earnings gain for the first quarter of 2000.
ACCESSION #
3222653

 

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