TITLE

BCom3 merges operations under Starcom MediaVest brand name

PUB. DATE
May 2000
SOURCE
Marketing Week;5/4/2000, Vol. 23 Issue 14, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that BCom3, the holding company of merged creative agencies Leo Burnett and MacManus Group, is merging all its media operations under a holding company called Starcom MediaVest Group. Separate operations of Starcom and MediaVest in the United States, Great Britain and other countries; Changes in executives.
ACCESSION #
3222212

 

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