BCom3 merges operations under Starcom MediaVest brand name

May 2000
Marketing Week;5/4/2000, Vol. 23 Issue 14, p14
Trade Publication
Reports that BCom3, the holding company of merged creative agencies Leo Burnett and MacManus Group, is merging all its media operations under a holding company called Starcom MediaVest Group. Separate operations of Starcom and MediaVest in the United States, Great Britain and other countries; Changes in executives.


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