TITLE

Kraft sizes up $800 mil media move

AUTHOR(S)
Linnett, Richard; Thompson, Stephanie
PUB. DATE
June 2000
SOURCE
Advertising Age;6/19/2000, Vol. 71 Issue 26, cover p0
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that Kraft Foods hopes to consolidate its media buying and planning business in North America. Additional effort of Kraft Foods International to conduct a media review in Europe to consolidate media buying and planning; Speculation that Kraft is following the leads of its competitors, Unilever and Procter &Gamble who are also looking at their media options; Other prospective changes by Kraft, including compensation packages and advertising agency consolidation.
ACCESSION #
3222133

 

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