TITLE

Natura supports ISPA marketing initiative

AUTHOR(S)
Perry, David
PUB. DATE
May 2008
SOURCE
Furniture/Today;5/26/2008, Vol. 32 Issue 38, p80
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the endorsement of the International Sleep Products Association (ISPA) marketing campaign by bedding manufacturer Natura World in Cambridge, Ontario. The author stated that the support is to promote the benefits of a good night's sleep to consumers through a national advertising program. He added that Natura World has pledged to contribute $2 to the ISPA campaign for every foundation it sells, starting January 1.
ACCESSION #
32207251

 

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