Superior's Color Studio offers more than 1,000 paint options

Russell, Thomas
May 2008
Furniture/Today;5/26/2008, Vol. 32 Issue 38, p16
Trade Publication
The article focuses on the Color Studio program by accent and occasional furniture resource Superior Furniture Co. in Grand Rapids, Michigan. The program will give customers more choices in customizing the furniture to fit alongside a particular color fabric or wall pattern. According to the article, the colors are available through a supplier in the state. Bill Lee, chief executive officer (CEO) of Superior, said that the program will drive their special-order business.


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