The sum of two separate firms could build strength for both

Parry, Clint
May 2008
Inside Tucson Business;5/26/2008, Vol. 17 Issue 51, p16
The article discusses the essential keys to forming a productive and mutually beneficial strategic alliance. It is important to determine what the win-win is, for the relationship to minimize future problems that would come as a result of an improperly formed alliance. Moreover, it is necessary that the culture of both alliance partners are compatible and the owners and team members can operate with a high degree of trust and respect. An absolute confidence will greatly contribute to the success.


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