Brand image main driver for "eco-friendly" strategies

April 2008
Enterprise Innovation;Apr/May2008, Vol. 4 Issue 2, p8
The article reports on corporate image as a motivating factor for business enterprises' ecology-friendly initiatives in the U.S. Survey reveals that 71% of American firms market the environment-friendly specifications of their products to customers. Tom Wrobleski, BearingPoint Inc.'s North American supply chain practice leader, acknowledges that more American customers buy socially responsible products.


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