TITLE

Partners will stop clients walking away

PUB. DATE
May 2008
SOURCE
Mortgage Strategy;5/19/2008, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article provides the author's views on the possibility and benefit of healthy referral relationships among firms. He suggests that to maximize business opportunity, firms must not let customers walk away. He notes that brokers can create partnerships with specialists who will not cross-sell, are motivated and can give referrals to clients regardless of what business they require. Furthermore, he adds that brokers can also partner with strong brand names to attract more customers.
ACCESSION #
32193536

 

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