Health Service Marketing Made EASY

Livingston, Dave
June 2008
Marketing Health Services;Summer2008, Vol. 28 Issue 2, p28
Academic Journal
The article discusses the use of blogs, or Web logs, on corporate Web sites of healthcare service providers. An overview is given of blogs as a tool used by virtual marketing communities by means of comments and two-way conversations. Topics of discussion include revised business strategies, the competitive marketplace in which healthcare providers operate, and the use of blogs to stand out from competitors. The article defines blogs and describes how to get a blog started. A list is presented of the reasons for using a blog including dissemination of corporate news and improved customer relations. Also discussed are blogs that are not updated. INSET: Top Healthcare Blogs.


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