TITLE

REACHING CONSUMERS IN THE VIRTUAL WORLD

AUTHOR(S)
Catallo, Christopher
PUB. DATE
June 2008
SOURCE
Marketing Health Services;Summer2008, Vol. 28 Issue 2, p22
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article discusses the marketing efforts of hospitals. Teamwork that must be generated between hospital marketing departments and information technology departments is examined. Topics of discussion include the importance of consumer decisions regarding health insurance, choice of hospitals, and healthcare-decisions that are made online. Online marketing strategies meant to reach younger people are examined. A list is presented of consumer expectations regarding online transactions such as bill payment, prescription refills, and hospital visit pre-registration. Also discussed are interactive Web portals for hospitals. INSETS: The Emergence of the Web 2.0 World;Making Friends with the IT Staff.
ACCESSION #
32186706

 

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