Marketing Initiatives Build Brand Awareness

Swerdlick, Marc
June 2008
Marketing Health Services;Summer2008, Vol. 28 Issue 2, p8
Academic Journal
The article discusses the marketing efforts of medical practices. Two specific types of marketing initiatives that can be used by medical practices are explored including community-focused initiatives (CFI's) and practice-based initiatives (PBI's). Definitions for both types of initiatives are given. The strategic use of CFI's, such as sponsorships and fundraising donations, is described. The best uses of PBI's, which include mugs and pens with the practice's name on them, are explored. Topics of discussion include visibility, the shelf life of an item, and the amount of a marketing budget used to create PBI's.


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