Big Plans for a Small Practice

Weiss, Rhoda
June 2008
Marketing Health Services;Summer2008, Vol. 28 Issue 2, p6
Academic Journal
The article presents a profile OneOncology Inc., a drug procurement provider. The company was started, the article states, to address the complex supply chain for oncology drugs, connect oncology practices, and provide an electronic platform for negotiating. Commentary is provided by Steven Kirchof, chief executive officer of OneOncology. An overview is given of small oncology groups in the U.S. and their efforts to offer chemotherapy to oncology patients. The issue of shared purchasing of drugs by these groups is examined. Also discussed is the marketing efforts of OneOncology as well as the results of that campaign.


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