What's in a name?

June 2008
Marketing Health Services;Summer2008, Vol. 28 Issue 2, p5
Academic Journal
The article reports that the retail chain Wal-Mart has opened healthcare clinics in some of its stores. A description is provided of the services that Wal-Mart will provide in these mini-clinics including seeing patients for the treatment and diagnosis of common illnesses. Wal-Mart has a stated goal of establishing 2,000 such mini-clinics by 2014, the article indicates. The agreements Wal-Mart signs with its healthcare clinic operators are described. Topics include the use of the Wal-Mart name by the clinic, electronic healthcare records used by the clinics, and computer software used to manage the clinics.


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