TITLE

Marketers are likely to get smarter

AUTHOR(S)
Gombeski Jr., William R.
PUB. DATE
June 2008
SOURCE
Marketing Health Services;Summer2008, Vol. 28 Issue 2, p3
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article discusses various reports published within the issue, including articles about Web 2.0 marketing, needs of high-revenue-producing physicians, and blogs.
ACCESSION #
32185994

 

Related Articles

  • Best Practices in Web Experience Management.  // KM World;Nov/Dec2012 Supplement, Special section pS1 

    An introduction to several white papers regarding the best practices of Web experience management (WEM) which include the significance of Web presence in retaining customers, optimization of Web experiences, and issues regarding online self-service experience.

  • ONLINE SALES MESSAGES. Cardon, Peter W. // Business Communication Quarterly;Dec2007, Vol. 70 Issue 4, p476 

    The article introduces a section of the issue in discussing several articles on online sales messages by Thomas Clark and Julie Stewart; Geraldine Hynes and Marion Janson; and Barbaro Jo White and others.

  • Introduction. Mules, Rachel // BusiDate;Aug2010, Vol. 18 Issue 4, p6 

    The article focuses on web marketing.

  • TRIGGER HAPPY. PENN, YAEL // Chief Marketer (Penton Media, Inc.);Dec2010/Jan2011, Vol. 2 Issue 6, p38 

    The article offers guidelines if one is planning a lead generation campaign with an event-based or behavior trigger component including questions concerning information gathering, customer interaction, and timing e-mails with the company's sales cycle.

  • Getting Onboard With Online Marketing.  // Lodging Hospitality;Jan2008, Vol. 64 Issue 1, p36 

    The article presents keys to have a successful online marketing of hospitality industry in 2008. These keys include brand utilization, reevaluate marketing budget and consumer-generated content (CGC). Utilizing brand by using of brand website and other key brand marketing tools are important to...

  • 10 TIPS TO SET YOUR CONTENT ON A VIRAL TRAJECTORY. Odell, Patricia // Promotional Marketing;10/19/2016, p1 

    The article focuses on the post on the Web site Forbes.com which offers tips on how to make an online marketing strategy go viral.

  • Communication is key to sustainability. JOSEPHIDES, NOEL // Travel Weekly (UK);12/18/2014, Issue 2250, p32 

    The author comments on the increase in the number of sessions on the environmental and social impact of tourism that were presented at the World Travel Market 2014 held in November 2014 in London, England. Topics covered include the improvement in the industry's awareness on the consequences of...

  • Marketing Using Your EHR Computer System. Bindell, Paul B. // American Chiropractor;Sep2009, Vol. 31 Issue 9, p34 

    The article reports on the use of the Electronic Health Record (EHR) systems to help build chiropractor's practice and increase their income in the U.S. It suggests that marketing the practice to doctors and attorneys needs chiropractors to make a list of each of categories. It says that direct...

  • Pin down Pinterest's value. Opallo, Dan // Direct Marketing News;8/1/2012, p19 

    The author comments on the utilization of Pinterest, a platform that allows users to capture and share images from the web.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics