Pillow fight

Young, Helen
February 1998
Cabinet Maker;02/13/98, Issue 5075, p16
Trade Publication
Focuses on the conflict among furniture manufacturers and retailers in Great Britain about the need for the country to observe the National Bed Month in March 1998. Event's theme; Advertising efforts to promote the event; Packaged offerings for customers and rewards for participating retailers; Supporters' claims about the beneficial effect of the event on the industry's sales performance.


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