TITLE

What's the value of a brand name?

AUTHOR(S)
Jordan, Anne
PUB. DATE
February 1998
SOURCE
Cabinet Maker;02/13/98, Issue 5075, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on the competitive position of the United States furniture and upholstery industry with its counterpart in Great Britain. Possibility of industry players from both countries to exploit the growth of branded products; Benefit of US manufacturers' willingness to spend millions to promote their branded products; Industry obstacles to growth.
ACCESSION #
321764

 

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