Sony/ATV's New Exec Is Right On Target

April 2008
SHOOT;4/28/2008, Vol. 49 Issue 8, p19
Trade Publication
The article presents information about Rob Kaplan, executive of the firm Sony/ATV Music Publishing. Kaplan knows his target market because he most recently was that very same target in his former post as director of music production for New York agency Mcgarrybowen. Now he is looking to meet the needs of ad shop music producers throughout the industry. He broke into the business as a junior producer at J. Walter Thompson Co. He then had a short stint as a producer at the firm Amber Music.


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