India TV networks raise rates by up to 30pc

Prasad, Gunjan
April 2007
Media: Asia's Media & Marketing Newspaper;4/20/2007, p6
The article reports that Indian television broadcasters, including Star, Zee and Sony, are all set to raise advertising rates across the board by between 10 to 30 per cent. According to broadcasters, the move is justified on grounds of burgeoning cable and satellite viewership. According to National Readership 2006 data published in September 2007, average weekly viewership of satellite TV across the country grew from 207 million individuals in 2005 to 230 million individuals in 2006.


Related Articles

  • Survey Says Old Shows Rule. Benson, Jim // Broadcasting & Cable;12/12/2006, Vol. 136 Issue 49, p10 

    This article discusses the acquired programming of series reruns on cable. A Report on Television Viewing Habits performed by SmithGeiger shows that reruns of a series find substantial new viewership on cable while also boosting ratings for the show on broadcast. The article also suggests that...

  • MOBILE TV GETS LEGS. Guider, Elizabeth // Daily Variety;5/31/2007, Vol. 295 Issue 42, p10 

    The article reports on the analysis of Mobile TV Group subscription around the globe for the next five years by market analyst Datamonitor. Datamonitor said the number of mobile broadcast TV subscribers is expected to grow from a mere 4.4 million to about 156 million by the end of 2012. Yet, the...

  • Inconsistent availability of cable programs frustrates viewers and hampers growth.  // Daily Variety;8/1/2012, Vol. 316 Issue 22, p1 

    The article reports on the inconsistencies of the availability of the digital platforms of the episodes of various cable programs. It mentions that these inconsistencies cause confusions among viewers and frustrate distribution executives at cablers. It says that some cable groups remain on the...

  • My Cable Show Wish List. Grossman, Ben // Broadcasting & Cable;5/10/2010, Vol. 140 Issue 19, p6 

    The article presents the author's insights regarding the three things that the cable television networks must consider. He notes that it is important that television companies must respond to the demand and request of the viewers and must innovate. He indicates that it is also essential that...

  • For Turner exec, ratings don't ad up. Crupi, Anthony // Hollywood Reporter;4/14/2009, Vol. 409 Issue 18, p1 

    The article reports that president of Turner Entertainment Co. advertising sales and marketing and Turner Sports, David Levy is persuading media buyers to join him in calling for a repeal of the cost-per-thousand (CPM) rates that broadcasters command even as their audience delivery shrinks. Levy...

  • FULL BATTLE MODE. Steinert-Threlkeld, Tom // Multichannel News;4/9/2007, Vol. 28 Issue 15, p14 

    The article focuses on the strategies of cable television industries to win over business communications in the U.S. For telecommunication companies, cable is the first competitor that runs its own wires through the battlefield. Through complete control of their own networks and spending large...

  • CABLE HITS THE WALL. Adaliah, Josef; Schneider, Michael // Variety;7/9/2007, Vol. 407 Issue 7, p1 

    The article discusses how cable television networks are increasing their efforts to distinguish themselves more to television viewers. The article asserts that because there are so many cable television networks to choose from, it makes it harder for television viewers to know which one is...

  • Networks woo Mad Ave. with platinum card. Lowry, Brian // Variety;4/28/2008, Vol. 410 Issue 11, p13 

    The author reports on the practice of cable networks marketing themselves to affluent customers. Criticism which has been raised regarding the way in which these television networks have been boasting about their increases in viewership is mentioned. The way in which television networks are...

  • Measuring Engagement. Marich, Robert // Broadcasting & Cable;4/28/2008, Vol. 138 Issue 17, p12 

    The article discusses the measurement of engagement and how media advertising influences a large number of viewers in the U.S. According to the article, television programs and channels with advertisement programming denotes the increasing advertising revenue. The article further discusses the...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics