TITLE

India TV networks raise rates by up to 30pc

AUTHOR(S)
Prasad, Gunjan
PUB. DATE
April 2007
SOURCE
Media: Asia's Media & Marketing Newspaper;4/20/2007, p6
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports that Indian television broadcasters, including Star, Zee and Sony, are all set to raise advertising rates across the board by between 10 to 30 per cent. According to broadcasters, the move is justified on grounds of burgeoning cable and satellite viewership. According to National Readership 2006 data published in September 2007, average weekly viewership of satellite TV across the country grew from 207 million individuals in 2005 to 230 million individuals in 2006.
ACCESSION #
32160887

 

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