Tracking Academic Research in Selling and Sales Management: Authors, Authorships, Academic Institutions, and Journals

Moncrief, William C.; Marshall, Greg W.; Watkins, Courtney; Shepherd, C. David
March 2000
Journal of Personal Selling & Sales Management;Spring2000, Vol. 20 Issue 2, p99
Academic Journal
This study examines and tracks the extent of selling and sales management research from 1993-1997. Two hundred and sixty-six published journal articles representing sixteen journals are examined to identify where and when selling and sales management researchers received their doctoral training, their employment location at time of publication, regional trends in the location of these researchers, and a count by-journal of selling and sales management articles that have appeared during the time period. A total of 280 individual authors from 175 different colleges and universities are included in the study. Overall, the general trends for scholarly activity in selling and sales management appear to be robust when compared to prior studies of sales research productivity.


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