Service Connects Publishers With Niche Audiences Via Targeted E-mail
- Zooba Uses E-mails to Promote Books. Milliot, Jim // Publishers Weekly;10/23/2000, Vol. 247 Issue 43, p35
Reports that Zooba.com, a direct marketer/publisher, has signed publishers as sponsors for its e-mail service. Information on Zooba.com; Content of the e-mails.
- BREAKING NEWS. // Advertising Age;10/23/2000, Vol. 71 Issue 44, p76
The article offers advertising news briefs as of October 23, 2000. The product offerings of outsourced Web promotional services provider, SoftCoin was launched during the month. Search engine Google Inc. has launched AdWords, a program designed for small to midsize advertisers with small...
- Bertelsmann Buys Zooba. // Publishers Weekly;5/14/2001, Vol. 248 Issue 20, p20
Reports the acquisition of e-mail marketer Zooba.com by the Bertelsmann publishing for its Bookspan group. Reorganization of Zooba after the acquisition; Information on the services and membership of Zooba; Importance of Zooba to Bookspan.
- Internet Marketing Actually Works--With The Right Book And The Right Campaign. Jacobs, Farrin // Book Publishing Report;7/23/2001, Vol. 26 Issue 29, p1
Reports on the use of the Internet by publishers to obtain instant bestseller status for books. Challenge of gaining the interest of the Web browsers; Rules for a successful online marketing campaign; Number of bestselling books sold by publishers.
- Development of the E-books' Market: Modern Trends and Features. Zemskov, A.; Shraiberg, Ya. // Bibliotekovedenie;mar/apr2013, Issue 2, p30
The consumption level (sales level) of electronic books in the world, and in particular, in Russia and the most developed countries is shown on several examples generally taken from the Internet blogs.
- FIGHTING TO BE HEARD. WOODS, STUART // Quill & Quire;Nov2008, Vol. 74 Issue 9, p20
The article focuses on the difficulties faced by publishers in marketing books. It is stated that the job of book publicity has never been easy. Today publicists are branching out online where books coverage is growing astronomically and the secret to online publicity is to learn to have a more...
- Novel approaches. Rubach, Emma // Precision Marketing;4/6/2007, Vol. 19 Issue 8, p19
The article discusses the implications of cyberspace for the book market following the collapse of the Net Book Agreement in Great Britain. According to the author, Internet-based book retailers have compelled book traders to devise new marketing strategies to stay competitive in the market....
- CREATING YOUR VIRAL LOOP ON TWITTER. Sterne, Rachel // Publishers Weekly;10/5/2009, Vol. 256 Issue 40, p24
The article focuses on creating viral marketing on microblogging platform Twitter. Its basic method involves signing up at Twitter.com and submitting messages that are no longer than 140 characters through a mobile phone or Internet browser, which are published instantly to the public. The...
- Publishers rewrite book. Flamm, Matthew // Crain's New York Business;5/25/2009, Vol. 25 Issue 21, p2
The article presents information related to the sales trends of the book publishing industry and steps taken to cut costs. Faced with declining sales and a bleak outlook for consumer spending, the book publishing industry is cutting costs where it can. According to the Association of American...