Leveraging Small-Meetings Spend

Bassett, Michael
May 2008
Financial & Insurance Meetings;May/Jun2008, Vol. 44 Issue 3, p29
Trade Publication
The article discusses how planners use preferred-vendor contracts and other techniques to control small meetings costs. To consolidate and manage spend, meeting planners are using strategic meetings management programs (SMMP). Karen Knox of Blue Cross and Blue Shield of North Carolina helps plan 400 meetings a year, about 35 percent of which she classifies as "small." For Mary Kay Hokanson of Allianz Life Insurance Co. hotels refusing to book small meetings more than a month out are a problem. INSET: THE SMALL-MEETINGS CONTRACT.


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