(In the) Red Rover, Red Rover: Why Couldn't I take Over?
- BMW's own brand has been tainted by lies over Rover. Dignam, Conor // Marketing (00253650);3/23/2000, p23
Criticizes the dishonesty of Bayerische Motoren Werke AG (BMW) in its sell-off of automobile firm, Rover in Great Britain. Secrecy employed by BMW in negotiating the deal; Issue of tainted corporate values at BMW when it lied to Trade Secretary Stephen Byers.
- Belt up at the back. Burridge, Martin // People Management;4/13/2000, Vol. 6 Issue 8, p53
Comments on the sell-off of loss-making subsidiary Rover by car maker BMW. Problems faced by Rover that led to the sell-off; Factors that caused the problems within Rover; Rationalization in the automobile industry in Great Britain.
- Our Euro835m was no gift, BMW tells MG Rover. // Automotive News Europe;01/15/2001, Vol. 6 Issue 2, p9
Reports that automaker Bayerische Motoren Werke (BMW) AG is seeking the repayment of a 500 million pounds working capital injection from its former Rover unit. How the Phoenix Consortium, owners of the renamed MG Rover, had viewed the capital injection; Reasons behind the repayment demand by BMW.
- Gearing up for a brave new world. McKelvey, Charlie // Precision Marketing;7/26/2002, Vol. 14 Issue 43, p17
Provides information on the direct marketing strategies of several automobile manufacturers. Benefits from the direct marketing promotion of Skoda; Agency tapped for the Onelife customer publication of Land Rover; Details of the marketing campaign of BMW for Mini.
- Questions remain in wake of Rover breakup. // Automotive News;4/10/2000, Vol. 74 Issue 5869, p30F
Focuses on issues concerning automaker Bayerische Motoren Werke AG's (BMW) sale of Land Rover to Ford Motor Co. and of Rover Cars to Alchemy Partners. Future of each of the companies; Reason for the dismissal of some BMW board members; Role of venture capitalist and Alchemy Partners founder Jon...
- WHY IS BMW Driving Itself Crazy? // Fortune;6/26/2000, Vol. 142 Issue 1, p170
Focuses on the efforts of automobile manufacturer BMW to increase its presence in both the low- and high-end car markets. Worldwide sales of BMW cars during 1999; Attempts of other carmakers to acquire BMW; Determination of BMW to expand in order to prevent consolidation; Acquisition of the...
- The great Rover disaster. Robinson, Geoffrey // New Statesman;03/27/2000, Vol. 129 Issue 4479, p13
Looks at the condition of the automobile company Rover under the ownership of Bayerische Motoren Werke (BMW) in Great Britain. BMW management of Rover; Scope of the problem of Rover; Action of the British government toward the Rover situation;.
- Byers acts over Rover suppliers. // Professional Engineering;02/23/2000, Vol. 13 Issue 4, p8
Reports on British trade and industry secretary Stephen Byers' attempt to stop Bayerische Motoren Werke AG (BMW) from buying an increasing proportion of parts for its Rover subsidiary from outside Great Britain. Strength of the pound as reason given by BMW for wanting to reduce local content on...
- Land Rover heads for Ford. // Professional Engineering;03/22/2000, Vol. 13 Issue 6, p4
Focuses on Bayerische Motoren Werke's decision to sell Land Rover to automobile maker, Ford Motor Co.