TITLE

Stations Go 'Back' to the Future

AUTHOR(S)
Malone, Michael
PUB. DATE
May 2008
SOURCE
Broadcasting & Cable;5/5/2008, Vol. 138 Issue 18, p15
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the testing of Backchannel's interactive television (TV) model by stations WCVB and WJAR in the U.S. WCVB is claimed to have completed the installation of the TV software and is the first station to test the program. The product has the potential to expand the TV advertising pool. Information on how the model works is provided.
ACCESSION #
32135560

 

Related Articles

  • Broadcasters' pitch leaves some stations wanting more. Ross, Chuck // Advertising Age;6/2/1997, Vol. 68 Issue 22, Special Section ps16 

    This article focuses on the efforts by television stations in the U.S. to launch their own Web sites in the country. The next battleground between networks and their affiliates is likely to be the Internet. The issue is whether or not ABC, CBS, NBC and Fox will develop affiliate networks in...

  • Stations' Weather Forecast Looks Cloudy. Malone, Michael // Broadcasting & Cable;11/30/2009, Vol. 139 Issue 44, p10 

    The article focuses on the possibility of viewers to rely more on interactive technologies in terms of weather forecasting in the U.S. It indicates that the emerging technological innovations lessens the interest of viewers to watch weather forecast in television stations. However, general...

  • Fox Sports Pitches ITV Services to MSOs. Donohue, Steve // Multichannel News;10/8/2001, Vol. 22 Issue 41, p10 

    Reports the cable deployment of the interactive-television (ITV) services of Fox Sports Net (FSN) to multiple-systems operators (MSO) in the United States. Development of interactive products for customized sports tickers; Agreement terms betweens FSN and television stations; Names of ITV services.

  • IVCA pitches in to make interactive TV happen.  // Televisual;Aug2002, p5 

    Presents information on the plan of corporate producers' trade body IVCA to launch an interactive television programming projects for television station Biz-Nets. Reason behind the decision of the organization; Objective of the proposed project.

  • Channel goes interactive.  // Advertising Age's Euromarketing;11/05/96, Vol. 10 Issue 10, p2 

    Reports that the problematic Dutch television (TV) broadcaster Euro 7, has announced plans to covert into an interactive TV station. Objectives of the conversion; What the interactive TV station will offer viewers.

  • Portland stations team with InTouch. Berniker, Mark // Broadcasting & Cable;6/6/94, Vol. 124 Issue 23, p57 

    Reports on the participation of KGW-TV, KATU, KOIN(TV) and KPDX network affiliates in Portland, Oregon in an interactive television trial in 1994. Purpose of the trial; Role of broadcasters in interactive television; Use of Video Encoding Invisible Light (VEIL) technology; Basic charge and...

  • Interactive TV: You Say You Want It When? Leddy, Craig // Multichannel News;12/18/2000, Vol. 21 Issue 51, p40 

    Discusses the reasons for the delayed mass implementation of interactive television (ITV) among television broadcasters in the United States. Delays caused by the high key approach in introducing the technology; Suggestion for ITV providers to become more patient in launching the technology.

  • Poll: Consumers are ready for interactive television. Dunphy, Laura // Electronic Media;04/16/2001, Vol. 20 Issue 16, p18 

    Focuses on the growing consumer demand for interactive television in the United States, according to a survey by a group of interactive technology companies. Description of the interactive television setups tested by survey participants; Development plans for interactive technology services by...

  • Newsmagazines raise the stakes in bid for viewers. Greppi, Michele // Electronic Media;02/26/2001, Vol. 20 Issue 9, p3 

    Reports on the trend among United States newspapers of turning to event interactive television programming. Intended purpose of industry players for capitalizing on event programming; Overview on the efforts of 'Dateline' in launching interactive television episodes; Optimism that such...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics