TITLE

As Ford lavishes Lincoln, Mercury must make do

AUTHOR(S)
Connelly, Mary
PUB. DATE
June 2000
SOURCE
Automotive News;06/05/2000, Vol. 74 Issue 5878, p38
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the plan of Mark Hutchins, president of Lincoln and Mercury to concentrate on promoting the Lincoln brand in the United States. Need for a fourth product to fit in the segment between Cougar and Villager; Decline of Villager sales in April; Creation of a certification program for dealers.
ACCESSION #
3212786

 

Related Articles

  • Ford boosts regional aid for Edge. Truett, Richard; Wilson, Amy // Automotive News;4/23/2007, Vol. 81 Issue 6251, p8 

    The article informs that Ford Motor Co.'s Edge crossover is struggling in California and several northeastern states where consumers' consideration of Ford vehicles is low. Ford is beefing up advertising in California, offering special lease deals and putting a small number of Edges in rental...

  • Ford keeps JWT for Focus launch. Connelly, Mary // Automotive News;8/6/2007, Vol. 81 Issue 6267, p6 

    The article reports that the automaker Ford Motor Co. will keep the advertising agency JWT Detroit for the launch of its restyled 2008 Ford Focus. JWT has been the advertising agency of Ford since 1943. The agency competed against the advertising agency Arnold of Boston, Massachusetts and an...

  • $100M backs Ford redesigns. Serafin, Raymond // Advertising Age;9/9/1991, Vol. 62 Issue 37, p41 

    Reports on the plan of Ford Motor Co. to spend $100 million plus to promote its Ford Taurus and Mercury Sable automobile improvements as of September 1991. Tag lines used in the advertising campaigns for the automobile units; Competition faced by Ford with Honda Motor Co.; Features of the Ford...

  • Team Ford taps LaNeve's luxury cred. LaReau, Jamie // Automotive News;8/27/2012, Vol. 86 Issue 6531, p4 

    The article focuses on the business plans of Mark LaNeve, the chief operating officer (COO) at Ford Motor Co.'s advertising agency WPP Global Team Ford. It mentions that LaNeve has prioritized development of global dealer advertising groups and reviving the Lincoln luxury brand of automobiles....

  • Two Ford brands ads for gays.  // Automotive News;12/12/2005, Vol. 80 Issue 6180, p70 

    The article reports that Ford Motor Co.'s Jaguar and Land Rover brands will stop advertising in publications that cater to gay and lesbian readers. Ford said last week that the strategy shift was strictly business and had nothing to do with the American Family Association. The conservative...

  • Ford reviews Hispanic ads. Wernle, Bradford // Automotive News;6/12/1995, Vol. 69 Issue 5609, p2 

    Reports on Ford Motor Co.'s review of its Hispanic advertising account. Reason for the account's review; Advertising agencies bidding for the account.

  • The missing link. Sawyers, Arlena // Automotive News;10/7/1996, Vol. 71 Issue 5681, p8I 

    Focuses on the efforts by the Ford Motor Company to project a more appreciative image of its Mercury automobile. Strategies Ford proposes to use; Perceptions of the Mercury automobile; What Ford hopes to accomplish by boosting the image of the Mercury.

  • Ford ads stress fun, 5 new brand groups. Washington, Frank S. // Automotive News;9/23/1996, Vol. 71 Issue 5679, p6 

    Reports on Ford Motor Co.'s advertising campaign for its 1997 automobile lineup. Key features of the campaign; Differences from Ford's previous advertisements; Theme of the campaign.

  • Ford Faces Print-Only Launch. Irwin, Tanya // Adweek Midwest Edition;08/14/2000, Vol. 41 Issue 33, p3 

    Reports on the launching of the print advertising campaign of Ford Motor Co. created by J. Walter Thompson company. Impact of the strike staged by actors on their advertising efforts; Optimism expressed by the company executives on the strike; Details on the campaign.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sign out of this library

Other Topics