As Ford lavishes Lincoln, Mercury must make do

Connelly, Mary
June 2000
Automotive News;06/05/2000, Vol. 74 Issue 5878, p38
Trade Publication
Reports on the plan of Mark Hutchins, president of Lincoln and Mercury to concentrate on promoting the Lincoln brand in the United States. Need for a fourth product to fit in the segment between Cougar and Villager; Decline of Villager sales in April; Creation of a certification program for dealers.


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