TITLE

Rover: New image may include new name

AUTHOR(S)
Wright, Chris
PUB. DATE
June 2000
SOURCE
Automotive News;06/05/2000, Vol. 74 Issue 5878, p34
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the plan of the London, England-based Phoenix Consortium to change the name of the Rover Group. Limitation of the use of the name for existing models; Development of Phoenix of a range of magnette automobiles; Plan to produce credible sport sedans.
ACCESSION #
3212784

 

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