TITLE

Hummer looks upscale, plans to review several advertising agencies

AUTHOR(S)
Cantwell, Julie
PUB. DATE
June 2000
SOURCE
Automotive News;06/05/2000, Vol. 74 Issue 5878, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports plans of General Motors to start an advertising agency review for the Hummer brand in the United States. List agencies considered for the review; Role of Pyro Brand Development in the advertising campaign; Expected date for the production of the luxury sport-utility H2; Target market of the vehicle.
ACCESSION #
3212737

 

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