Hummer looks upscale, plans to review several advertising agencies

Cantwell, Julie
June 2000
Automotive News;06/05/2000, Vol. 74 Issue 5878, p6
Trade Publication
Reports plans of General Motors to start an advertising agency review for the Hummer brand in the United States. List agencies considered for the review; Role of Pyro Brand Development in the advertising campaign; Expected date for the production of the luxury sport-utility H2; Target market of the vehicle.


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