Lincoln to reward top dealers

Connelly, Mary
June 2000
Automotive News;06/05/2000, Vol. 74 Issue 5878, p3
Trade Publication
Focuses on the dealer certification program of automobile company, Lincoln Mercury in the United States. Comparison of program standards between Lincoln Mercury and Ford Division's Blue Oval; Impact of the program on certified and noncertified dealers; Denial of representing price discrimination among franchisees using the certification program.


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