Comcast Spotlight, Starcom expand addressable advertising trial to Baltimore

May 2008
CED;May2008, Vol. 34 Issue 5, p6
Trade Publication
The article reports on the partnership of Comcast Spotlight and the media agency Starcom MediaVest Group (SMG) to expand their addressable advertising trial in Baltimore, Maryland. Comcast has adopted Advatar technology from Invidi Technologies Inc. to deliver its addressable advertisement in the area. Laura Desmond, chief executive officer of SMG, notes that Advatar will enable them to get closer to the power of mass personalization by delivering highly relevant brand messages to consumers.


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