TITLE

BROADCAST

PUB. DATE
May 2008
SOURCE
B to B;5/5/2008, Vol. 93 Issue 6, p39
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article offers information on strategies adopted by various television (TV) broadcasts in the U.S. to attract business-to-business advertisers. It mentions that the TV program "Closing Bell" on the CNBC TV network targets the at-work crowd, and in the first quarter of 2008, it attracted an average of 400,000 daily viewers. It states that the "Lou Dobbs Tonight" TV program on CNN channel continues to attract a growing number of viewers because of its outspoken views on immigration and outsourcing. It also mentions that the TV program "Meet the Press" on the NBC TV network is rated the Number one Sunday morning public affairs program, and was recently made available on Comcast Corp.'s Video on Demand in select markets.
ACCESSION #
32121865

 

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