TITLE

Irene Rosenfeld

AUTHOR(S)
Sterrett, David
PUB. DATE
May 2008
SOURCE
Crain's Chicago Business;5/5/2008, Vol. 31 Issue 18, p31
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article presents information about Irene Rosenfeld, chairman and CEO of Kraft Foods Inc. As part of her turnaround strategy, Rosenfeld, 55, has given managers of her company's eight U.S. businesses and overseas regions more control over their budgets and product development. She faces soaring commodity costs, an activist investor pushing for higher profits and declining marketshare in key businesses like cheese and salad dressing.
ACCESSION #
32121345

 

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