Kaleidoscope Partnership aims to help industry marshal Internet

May 2008
Furniture/Today;5/19/2008, Vol. 32 Issue 36, p25
Trade Publication
The article reports on the shift of the consulting practice of Kaleidoscope Partnership to help furniture industry marshal the Internet in the U.S. According to Leslie Carothers, her firm aims to help retailers and manufacturers maximize sales by capitalizing on changes taking place in the research and buying patterns of today's consumer. She also said that the companies and the power of the Internet to increase their sales and drive future revenue.


Related Articles

  • Retailers combat negative reviews. Combs, Heath E. // Furniture/Today;7/12/2010, Vol. 34 Issue 43, p6 

    The article focuses on the ways which furniture retailers can use to address online negative reviews of customers to their business. It cites the experience of retailer Walter E. Smithe Furniture which partnered with Kaleidoscope Partnership to open business accounts in websites such as Yelp and...

  • Kaleidoscope Partnership expands services.  // Furniture/Today;4/30/2007, Vol. 31 Issue 33, p29 

    The article reports on the plan of the Kaleidoscope Partnership, a provider of sales training services to furniture retailers, to expand its services into the manufacturing sector in the U.S. The company's expanded services will include training sales representatives, holding focus groups with...

  • Parrish launching photo studio.  // Furniture/Today;2/5/2007, Vol. 31 Issue 22, p24 

    The article reports the launch of a photography studio by interior design and photography consultant Diana Parrish at High point, North Carolina. A brief description on her career, business expansion and marketing strategies is presented. Also presented are the team members that includes Fran...

  • Make your presence felt. Britton, Linda // Cabinet Maker;4/20/2007, Issue 5534, p48 

    The article reports on the effectiveness of online marketing for the development of retail furniture trade in Great Britain. Online marketing provides opportunity to regenerate and attracts additional customers to patronized furniture products. Effective product development is described as the...

  • Are shoppers planning to shell out this year?  // Cabinet Maker;3/7/2008, Issue 5578, p24 

    The article focuses on British furniture retailers' marketing strategies to attract more customers. The retailers invested in creative marketing and redesigning their showrooms to draw in more clients. Home Interiors manager Gary Barnes created a web site and invested in the renovation of the...

  • Retailers need to be on Web, but in right way. Evans, Gary // Furniture/Today;3/5/2007, Vol. 31 Issue 26, p20 

    The article highlights the importance of Internet presence for furniture retailers in the U.S. According to Escalate Retail product manager Roy Martin, although the Internet is not the end-all to a successful strategy, it is a major tool. As estimated by Jupiter Research Inc., 71 percent of all...

  • Leader.  // Cabinet Maker;7/22/2011, Issue 5747, p3 

    The article discusses how the value of the purchase to the consumer can help the furniture indutry further its sales in Great Britain.

  • How Canada coped with flood of imports. Knell, Michael J. // Furniture/Today;9/22/2003, Vol. 28 Issue 4, p42 

    Discusses an author's opinion on the strategy adopted by Canadian furniture manufacturers when the Canadian market teemed with goods from the U.S. furniture industry. Accounts of the struggle put up by the Canadian furniture industry to resolve the problem; Impression of the author on a similar...

  • Back to basics.  // Cabinet Maker;10/31/2008, Issue 5612, p3 

    The article discusses various reports published within the issue including one that profiles chief executive officer Simon Showman and another one that keeps an eye on imaginative marketing techniques, and future trends, and the basics of giving value for money.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics