CEO Barssessat aims to grow business in U.S. market

Perry, David
May 2008
Furniture/Today;May2008 Supplement, Vol. 32, p40
Trade Publication
The article reports on the goal of Hollandia International chief executive officer (CEO) Avi Barssessat to grow its Israeli bedding business in the U.S. market. Barssessat, who started as deliveryman in the company, now helps the company deliver night's sleep to consumers. He is looking for an American to run its U.S. operations, where the company operates three retail showrooms.


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