TITLE

Ling notes 'Tempur-Pedic effect'

AUTHOR(S)
Perry, David
PUB. DATE
May 2008
SOURCE
Furniture/Today;May2008 Supplement, Vol. 32, p28
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the "Tempur-Pedic effect," a term which Kurt Ling describes as a potent new force on the mattress sales floor in Baltimore, Maryland area. Ling, a bedding consultant, found that sales associates see Tempur-Pedic as not just a specialty sleep producer but drives them to the market. He added that Tempur-Pedic makes it easier for the associates to sell bedding since Tempur-Pedic customers are knowledgeable about the company's pressure-relieving foam.
ACCESSION #
32112756

 

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