TITLE

Verio spreads heartland values

AUTHOR(S)
Peery, David
PUB. DATE
May 2008
SOURCE
Furniture/Today;May2008 Supplement, Vol. 32, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the regional values that helped Verlo Mattress Factory Stores builds a niche in smaller towns in Wisconsin and in 10 other states. Their success story developed from humble roots and values like hardwork, craftsmanship and a commitment to quality and service. With Verlo, consumers can look through a large window while mattresses are being made by hand. Dave Young of VyMaC Corp, Verlo's parent company, said that craftsman is the hub of they are and what they do.
ACCESSION #
32112735

 

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