Building Effective Communication
- WHAT DO COMMUNICATION MANAGERS DO? DEFINING AND REFINING THE CORE ELEMENTS OF MANAGEMENT IN A PUBLIC RELATIONS/CORPORATE COMMUNICATION CONTEXT. Moss, Danny; Newman, Andrew; DeSanto, Barbara // Journalism & Mass Communication Quarterly;Winter2005, Vol. 82 Issue 4, p873
This article presents the findings of the second stage of an international collaborative research program designed to map, explicate, and compare the main elements of the managerial role performed by communication/ public relations practitioners working in a range of organizational settings and...
- "En situaciones de crisis nunca debe adoptarse la estrategia del avestruz". Carazo, José Antonio // Revista de ComunicaciÃ³n (1888198X);2009, Vol. 2 Issue 9, p52
No abstract available.
- PR scrutiny often the toughest. Hilton, Anthony // PRWeek (London);5/16/2008, p11
The author focuses on public relations (PR) scrutiny. He recalls an instance wherein a PR executive made a self-effacing comment to him making him reply that public relations officers (PROs) are the only ones who tell the truth. He notes that the nature of the relationship between the corporate...
- Manufacturing Magnetic Messages. Barks, Ed // Public Relations Tactics;Dec2014, Vol. 21 Issue 12, p17
The article offers guides on how communications officers can create good pitches for business leaders. Topics discussed include the importance of identifying the target audience for the pitch, building teams that address specific issues, and holding practice sessions with spokespeople in...
- The Katt's Challenge: Stop Hiding. // eWeek;7/18/2011, Vol. 28 Issue 12, p34
The article offers the author's views regarding the challenge to executives of technology companies on how to improve and develop their corporate strategies without the help of their public relations (PR) handlers.
- Corporate Communications: All Together Now. Koten, John A. // Business Horizons;Jan/Feb84, Vol. 27 Issue 1, p18
American corporations allow too much of their public relations to be controlled by advertising. The CEO must take charge by setting the tone and the goals and by letting the public and employees know about them. Look who's talking . . . just about everybody! Currently, chief executives star in...
- PR PERSPECTIVE. // New Mexico Business Journal;Aug2002, Vol. 26 Issue 7, p31
Presents comments on the outlook on marketing public relations and the use of technology in public relations. Importance of technology in communication; Overview of the responsiveness of public relations to society trends; Role of public relations professional as an executive.
- Meet ATA's New Communications Director. Fuller, Katie // Tinnitus Today;Winter2013, Vol. 38 Issue 3, p8
An interview with American Tinnitus Association (ATA) communications director Ben Forstag is presented. When asked about how he joined ATA, Forstag mentions that he has worked with the American Telemedicine Association (ATA) as its membership manager. Forstag adds that learning about tinnitus is...
- The Truth About Media Training. McLoughlin, Barry // Public Relations Tactics;Dec2002, Vol. 9 Issue 12, p12
Disproves several myths regarding corporations' media training. Teaching executives how to manipulate the media; Learning how not to answer questions; Importance of body language.