Selling Sunshine and Sand

May 2008
Successful Promotions;May/Jun2008, Vol. 41 Issue 4, p20
Trade Publication
This article discusses the marketing efforts of several states in the U.S. to attract tourism to their cities, as of May 2008. According to Nielsen Monitor-Plus, in 2007, $750.6 million was spent by tourism groups from Utah to Israel advertising their destinations as the place to be. As reported, the state of Florida was biggest spender in 2007, spending $55.3 million on media. The California Travel & Tourism Commission and the Wine Institute also launched the Land of Food and Wine campaign which promoted its cabernets and chardonnays.


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