Demo Days Mark the Start of Golf Season

Kerrigan, Andy
May 2008
SGB;May2008, Vol. 41 Issue 5, p30
Trade Publication
The article reports that many of the sporting good industry's retailers are providing demonstrations of their products with the start of the new golf season. Retailers include, specialty stores, green grass shops and even driving ranges. Retailers and vendors have found that demo is proving useful. Both vendors and retailers have utilized recent technological developments to fuel the success of these special events. For the retailer, the tech boost comes from customer loyalty programs.


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