TITLE

Demo Days Mark the Start of Golf Season

AUTHOR(S)
Kerrigan, Andy
PUB. DATE
May 2008
SOURCE
SGB;May2008, Vol. 41 Issue 5, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that many of the sporting good industry's retailers are providing demonstrations of their products with the start of the new golf season. Retailers include, specialty stores, green grass shops and even driving ranges. Retailers and vendors have found that demo is proving useful. Both vendors and retailers have utilized recent technological developments to fuel the success of these special events. For the retailer, the tech boost comes from customer loyalty programs.
ACCESSION #
32098402

 

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